Webinar Recording Guide for SaaS Teams
Recording your webinars in-house with everyday tools like Zoom, Teams, Loom, or Meet? These tips will help you capture clean, high-quality footage — perfect for post-production and repurposing across channels.
Pre-Recording Setup
1. Background & Framing
- Background: Use a clean, neutral background. Avoid dark tones or colors similar to your clothing. Don’t use backgrounds with logos, imagery, or text — they can interfere with background removal and post-production quality.
- Framing: Record yourself full screen and centered. Avoid small picture-in-picture boxes — they reduce engagement and dilute your message.
Free Resource:
Download my Chroma Key Background Kit available in green and blue, in both 1920×1080 and 1096×724 resolutions.
2. Lighting & Audio
- Lighting: Use soft, front-facing light — natural light or a ring light works great. Avoid bright light sources behind you (like windows), as they create shadows and reduce clarity.
- Audio: Skip headset mics. Use a lavalier or wireless mic for clearer sound. If possible, record backup audio on your phone — just place it close by, out of frame.
- Pro tip: 👏🏼 Clap once at the beginning of your recording — it helps us sync video and audio in post.
3. Slides & Mistakes
- Don’t include slides in your recording — we’ll add them later in post for sharper visuals and better pacing.
- When presenting, say the slide number aloud to help us match visuals during editing.
- Mistakes: No need to start over. If you slip up, pause, go back to the last clean sentence, and continue. We’ll take care of the rest in post.
Recap — Recording Tips Checklist
- Full-screen speaker
- Neutral background and clothing contrast
- Good light and clean audio
- Deck kept separate
- Verbal slide references
- One clap at the start
- Pause and retake when needed
What’s the Ideal Length for a Webinar?
Webinar fatigue is real — and your audience’s time is limited. Whether you’re educating customers, launching a new feature, or hosting a thought leadership panel, tailoring the length of your content to its purpose is key to maximizing engagement and conversion.
Here’s a breakdown of recommended lengths by webinar type, backed by industry research. Use it to plan, record, or repurpose your content more effectively:
| Webinar Type | Recommended Length | Why It Works |
|---|---|---|
| Product Demo | 5–10 minutes | Enough time to showcase value without losing attention. |
| Feature Launch Overview | 3–5 minutes | Ideal for short-form sharing and high retention. |
| Customer Education | 8–12 minutes (split if long) | Microlearning format improves engagement and information retention. |
| Panel / Thought Leadership | 15–20 minutes (highlighted edits) | Viewers tend to skim or prefer key moments. Offer full version plus short, edited highlights. |
| Live Webinars (General) | Under 30 minutes (20–25 ideal) | Viewer drop-off increases significantly after the 25–30 minute mark. |
| Replay Edits | 12–18 minutes | More digestible and sharable — aligns with modern B2B attention spans. |
| Social Media Clips | 30–90 seconds | Ideal for driving engagement on LinkedIn, X/Twitter, and IG. |
Contact
Book a call or request a quote to get started on your next high-performing asset or campaign.
Fer Cardone
Visual StrategistHelping SaaS teams turn product value into clear, engaging multimedia.
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